Smågodtkrigen caring professionals – Romsdals Budstikke

– I should not really have Tidbits, but when I saw the price, it was so I bought anyway, says Kamilla Sæter to Adresseavisen. She is not alone in allowing himself to be lured by the low prices. In Bergen bought one customer 70 kilograms Tidbits, and store managers say that shelves emptied quickly.

– I fill the Tidbits for dear life, says merchant Christer Andersen at Rema 1000 in Kalmar house to BA.

But not everyone is as thrilled price war. Professor and director Joran Hjelmesæth at the Center for morbid obesity in Health south-east at Vestfold Hospital describes price dumping as horribel.

– This is very bad for children and youth. We would like to protect children and adolescents against such things, but when they get almost free sweets thrown by itself will the make that the risk increases for both overweight, future cardiovascular disease and diabetes, he says to VG.

– the stores have a responsibility

He is supported by nutritionist Tove Dril, who works with overweight children and adolescents.

– the stores have the responsibility. They could instead let fruit and vegetables have been cheaper, and it would have been far better from a public health perspective, she says to Adresseavisen.

She notes that approximately 25 pieces mixed Tidbits equals about a dinner portion.

– It requires a lot of physical activity to use up energy in this. A child must run approximately one and a half hour to use it up, she says to Adresseavisen.

Medical and dietitian Berit Nordstrand mean effect of price war depends on how long Easter is in the minds of people.

– It does not matter that the Easter egg is cheaper, but the challenge is that we hoard and continues Tidbits-eating until summer, she said.

– Have promised to be cheap

It was Rema 1000 which started the price war Tuesday night and subsequently both Kiwi, Coop Mega and Coop Extra threw himself on. All chains now sell Tidbits to NOK 2.90 per pound, while it costs 3.90 in Bunnpris.

Communication Manager Kristina Aakvag in Kiwi told VG that they want to make it cheaper to live healthy and that it was therefore a dilemma whether they should throw themselves on Tidbits war.

– But we have promised our customers to be at least as cheap to all products and therefore decided to lower the price equivalent competitor, she says.

Retail Expert Odd Gisholt BI call price war “rather desperate”, pointing out the E24 that stores now sell Tidbits loss.

– It’s insane to sell Tidbits to 29 kroner per kilo when it also costs 23.57 kroner per kilo only in fees.