According to the advertisement goes brand “Lam from Hallingskarvet» freely on mountain pastures “around Hallingskarvet, between 1000-1600 meters altitude.”
“Here they provide the advantage of a protein-alpine menu containing herbs, grasses, heather and shrubs,” which leads to “the lamb gets an entirely separate and distinctive taste,” it added in advertising.
In reality, many of these lambs never seen it mentioned ridge that extends through parts of Hol municipality in Buskerud and Ulvik municipality in Hordaland. Lambs with the distinctive flavor comes namely from all 21 municipalities in both Buskerud, Oppland and Telemark, get Dagsavisen illuminated by Nortura, which owns Gilde.
Hallingskarvet in Oslo?
Several of these municipalities, both Tokke, Seljord, Kviteseid, Hjartdal, Fyresdal and Vinje, is well over 100 kilometers of Hallingskarvet. The most remote municipality is Nissedal. In flies is Treungen, administrative center of the municipality, 183 km from Hallingskarvet National Park, according no.avstand.org.
Nortura following answers to why they include so many municipalities’ around Hallingskarvet “:
– These municipalities are in Hallingskarvet series because they have grazing in mountain areas around Hallingskarvet, writes PR adviser Marthine Haugen Petersen in an email to Dagsavisen.
In theory could also Oslo been one of these municipalities for capital is no longer from Hallingskarvet than Nissedal do, according no.avstand.org.
Oslo lambs would probably still been disqualified because they feed not high enough. The highest point in Oslo is Kjerkeberget in North Marka, 631 meters above sea level, according Mapping Authority, ie close to 369 meters lower than the minimum required to get the distinctive taste.
When it comes to the claim that the lambs graze on between 1,000 and 1,600 meters altitude, it seems as if Nortura has its on dry ground. Each of the 21 municipalities’ around Hallingskarvet “has its highest point in more than 1,000 meters above sea level.
The lowest in that respect Nissedal where Førheinutane is the highest point of just over 1,040 meters above sea level, according to the Mapping Authority. But Nissedal municipality may disclose the existence of vegetation all the way there, so any lamb that continues upwards as long as possible, do not have to starve to death.
Nortura eagerness to include as many as possible and as much as possible “Hallingskarvet family” comes also clearly evident when we add spaces. The 21 municipalities are included, the total of 24,101.5 square kilometers, according to the municipal sizes Wikipedia operates. It is an area more than twice the size of Oslo, Akershus, Østfold and Vestfold together.
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Defined as local food
Nevertheless, “Lam from Halling-Skarvet» regarded as local food, according Matmerk, an independent foundation that “should contribute to increased diversity, quality and value in Norwegian food production.”
– The definition we strive for is this: Food and beverage products with a local identity, distinctive origin or special qualities related to the production method, tradition or product history, according to an email from Communications Manager Anne Mette Johnsen Dagsavisen.
– Hallingskarvet Gourmet Lamb is within (this definition), she writes further.
When it comes to sales of local food overall, observes Matmerk that “surging forward”.
Sales of local products such as bread, beer, fish spreads and clean meat, was of 10.3 percent from 2014 to 2015. The growth was three times greater than for the rest of the retail sector. Total sales of local food products for 4.3 billion last year.
– I think that we can reach a sales of 10 billion before it’s been 10 years. For local food is something distinctive: Food and beverage products with a local identity or distinctive origin, said Nina Sundqvist, CEO of Matmerk, when she commented on turnover developments in a press release.
“Local identity” or “distinctive origin ‘is therefore valuable for food producers.
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